Mary Kay has announced the opening of its newest market – Mary Kay Peru.

Mary Kay’s new headquarters is in Lima, Peru, which will cover operations for the entire country. The grand opening is slated for September of this year.

This expansion gives Peruvian entrepreneurs a business opportunity, the company says, as it gets ready to promote all the advantages of being a Mary Kay Independent Beauty Consultant through a series of product demonstrations.

Mary Kay has a 53-year history, and already operates in nearly 40 countries. Now, the company’s solid position in the Latin American market will be strengthened further. The opening in Peru follows the company’s recent successful launch in neighboring Colombia.

Mary Kay executives from the United States, Argentina, Brazil, Mexico and Colombia have collaborated with Mary Kay Peru in all aspects of this expansion, from market research to tailoring the Mary Kay opportunity for optimal success in the Peruvian marketplace.